Heineken, as a long-standing sponsor of the UEFA Champions League, wanted to create an immersive and highly engaging experiential event to celebrate the start of the tournament. The challenge was to design a physical space that seamlessly integrated the brand identities of both Heineken and the Champions League, offering a dynamic environment for football fans. The concept needed to include multiple zones for entertainment, viewing, and socialisation to create a memorable and premium brand experience.
Esirom developed a comprehensive 3D concept video that brought the proposed event space to life. Our solution involved:
Integrated Branding: We designed a large outdoor event area with a central two-story structure, all consistently branded with Heineken's signature green and red colours, along with the Champions League logo.
Multi-Zone Experience: The concept included a large central screen for watching the match, a dedicated football pitch for interactive games, and extensive seating areas with both lounge furniture and traditional stadium-style seating.
Dynamic Visualisation: The 3D rendering provided a powerful and detailed visualisation of the entire setup, allowing the client to see the full potential of the space and how the design would create an engaging and cohesive environment for attendees.
This concept video served as a strategic tool to pitch and visualise a premium event that captured the excitement of both the Heineken and Champions League brands.
