As an agency celebrating its tenth year in business, Esirom wanted to demonstrate its expertise and give back to the community by sharing the knowledge it has gained over the years. The challenge was to create an engaging and educational resource that would provide practical insights for small business owners, marketers, and content creators looking to effectively monetise their social media platforms.
Esirom launched the first episode of its "Impact Webinar" series, titled "From Post to Profit," on Social Media Day. Our solution involved:
Expert-Led Content: The webinar featured Esirom's director, Alex Morrissey, who provided expert guidance on key social media topics, including the top three mistakes business owners make and a three-step guide to using Instagram insights.
Actionable Insights: The session was designed to equip the audience with practical tools to grow and scale their online presence, focusing on real metrics like engagement, reach, and profile actions over "vanity metrics" like likes and followers.
Proven Success Story: We included a case study from Karine Tull, the Marketing Executive at Salada Foods Jamaica Limited. She shared the success of the Jamaica Mountain Peak brand, which saw views increase by 545% and reach triple by shifting its focus from "just vibes" to a strategic, data-driven approach.
The webinar successfully positioned Esirom as a thought leader and a valuable resource for those seeking to turn their social media presence into tangible results.
