As Jamaica's lead administrator of justice, the Ministry of Justice was committed to providing citizens with effective and efficient access to justice-related information. The challenge was to modernise service delivery and reduce wait times, which can be a significant barrier for citizens seeking information. The Ministry required a solution that offered convenient, reliable, and accessible support beyond standard office hours.
Esirom created a promotional video to introduce the Ministry of Justice's new chatbot, positioning it as a key tool for enhancing public service. Our solution involved:
Highlighting Key Benefits: The video focuses on the chatbot's primary advantages, including "instant life support and 24/7 accessibility". It emphasises how the chatbot provides "realtime support for fast responses" and "reduced weight times".
User-Centric Messaging: The content is framed around the user experience, explaining that the chatbot makes getting justice information "simpler, quicker and convenient".
Reinforcing the Mission: The video concludes by tying the new technology back to the Ministry's core mission, encapsulated in the tagline "justice at your fingertips".
This project successfully showcased the Ministry of Justice's commitment to using digital innovation to improve service delivery and provide citizens with quality access to information.
