Chester's Fried Chicken sought to create significant buzz and drive initial sales for the launch of a new Buffalo Sauce flavour across all its locations in Jamaica. The objective was to generate excitement and position the new sauce as a must-try addition to their menu.
Esirom developed a targeted and compelling digital campaign to introduce the new Buffalo Sauce. Our solution included:
Striking Static Creatives: We designed two bold pieces of artwork with vibrant orange tones and punchy taglines like "New Sauce on the Block" and "Time to Dip Buffalo Style." These visuals were crafted to be instantly recognisable and memorable, highlighting the product's flavour and newness.
Dynamic Motion Graphics: We produced a captivating motion graphics video to further amplify the campaign on social media. This video brought the product to life and created a strong sense of appetite appeal, ensuring maximum engagement and shareability.
The campaign was designed to be consistent across all digital platforms, creating a cohesive and impactful brand message that resonated with the target audience in Jamaica.
