More people are sharing photos, videos and text in stories across apps than ever before. In fact, 68% of people that use Facebook’s family of apps say they use stories on at least 3 apps regularly, and 63% plan to use stories more in the future. Since the launch of Instagram Stories ads, advertisers have also embraced the format and are creating engaging ads for people that also drive business results. We’re excited to bring Facebook Stories ads to advertisers around the world and help them meet more people where they are.
More Places for Stories
Facebook Stories is now an additional placement you can add to your Instagram Stories ad campaigns. This means you can deliver your ad in the same fullscreen, immersive environment on Facebook. Ads in Facebook Stories also support the same objective, targeting and measurement capabilities used in Instagram Stories ads.
Along with automatic placements, you’ll be able to deliver your stories ads where they’re most likely to drive the campaign results you want. This gets you the best return on ad spend while reaching your target audiences and optimizing performance in real time across Facebook and Instagram.
Stories in Action
Stories are a great way for people to discover brands, with 68% of people becoming more interested in a brand or product after seeing it in a story.2 Brands like iHeartRadio, Kettle Chips and KFC are already seeing brand lift from using Facebook Stories ads.
For performance marketers, stories ads can also inspire people to take action. More than half of people surveyed said they’re making more online purchases as a result of seeing stories.3 Not only that, 38% said they talked to someone about a product or service in a story they’d seen while 34% said they went into the store to look for it.4 Eco-friendly clothing company Tentree and dating app Skout both found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.
