According to the National Environment and Planning Agency (NEPA), Jamaica produces an average of 8,657 tonnes of solid waste daily.
The Alex Morrissey-led ESIROM Foundation decided to act by collaborating with Seprod to promote upcycling.
Through this partnership, the charitable environmental advocacy arm of the digital marketing agency is set to introduce an exciting new initiative to promote recycling and sustainability in efforts to alleviate much of the waste on the island.
Another feature of the partnership is both entities harness the power of innovation to address environmental concerns while engaging and educating children in a fun and interactive manner.
The key ingredient to this initiative is the creation of an edutainment game crafted from repurposed tetra packs – the containers for drinks by Seprod’s renowned brands, such as Eve’s Almond Milk, Serge Island Dairy, and Monster Milk – and recycled wood.
ESIROM Foundation Sustainability Manager Khalia Hall
Under the leadership of Khalia Hall, sustainability manager at ESIROM Foundation, the team innovated a new twist on the classic Tic Tac Toe game.
This unique version involves throwing ping pong balls into strategically placed holes on a wooden frame. The objective remains the same as the traditional Tic Tac Toe: achieve three balls in a row to win.
This game will provide users with a hands-on opportunity to play with recycled materials while they learn about the importance of recycling and environmental support.
The Tic Tac Toe-inspired ‘board game’ by the ESIROM Foundation team. (Photos: Contributed)
According to Eve Brand Manager Daynah Parchment, the collaboration highlights Seprod’s commitment to supporting upcycling efforts in the country.
Stating that ‘…[they] are passionate about contributing to sustainable initiatives and want to do more’.
‘Partnering with ESIROM to create this innovative edutainment game aligns perfectly with our mission to impact the environment positively.’
ESIROM Foundation’s Sustainability Manager Khalia Hall, detailed the game’s educational aspect, stating that the ‘goal is to educate consumers on the importance of upcycling in a fun and engaging way.’
‘By creating this game, we aim to instill a sense of environmental responsibility and inspire future generations to take action.’
After creating the game, Seprod plans to donate it to the Edward Seaga Primary (formerly Denham Town Primary), with the hopes that this will encourage children to learn about recycling, more in a creative fun way.
The collaboration between ESIROM and Seprod is a combined commitment to sustainability and environmental stewardship. By leveraging creativity and cooperation, they pave the way for a greener, more sustainable future.
