Marketing YouTube’s Made On 2026 Puts Brand Deals and Global Affiliate Sales Inside Studio YouTube's Made On 2026 moves brand deals and affiliate sales into Studio. Affiliate expands to 35 markets by year-end; Jamaica availability is unconfirmed. October 5, 2026
Marketing Four AI Holiday Shopping Shifts Google Says Brands Should Plan For Google’s August 2026 Think piece: AI holiday shoppers explore more, then narrow, verify and deal-check. Plan Jamaican Christmas for that longer path. September 25, 2026
Marketing How Crocs Became a TikTok Shop Top Seller Crocs’ Brandweek story: early TikTok Shop, Croctober livestream marathon, and a test-and-learn playbook that hit Seller of the Year. September 17, 2026
Marketing Meta Lets AI Agents Set Up WhatsApp Business via MCP Meta’s WhatsApp Business Tools MCP lets AI agents like Claude, Cursor, Codex and ChatGPT handle WhatsApp Business setup, templates and webhooks. September 17, 2026
Marketing Google’s YouTube Performance Four for Demand Gen Google’s Demand Gen checklist — measurement, conversion volume, AI targeting, creative variety. Score your YouTube campaigns against the four before you raise spend. September 17, 2026
Marketing Google Starts Auto-Upgrading Some Search Campaigns to AI Max From 1 September From 1 September 2026, Google auto-upgrades Search campaigns with text customization or campaign-level broad match to AI Max. Check those two settings today. August 31, 2026
Marketing YouTube Now Counts a View From the First Frame. Caribbean Brands Should Not Treat That as Proof From 24 August 2026 YouTube's public view is an exposure number. For Caribbean client reporting, engaged views and watch time remain the performance number. August 21, 2026
Marketing Esirom Built PollyLoop in Jamaica. Run the Research in the Room. Esirom built PollyLoop in Jamaica and launched it in April 2026 so Caribbean teams can run research in the room and read it out the same week. We sell it. April 11, 2026
Marketing How Social Media Really Works in 2025: A Guide for Caribbean Business Owners If you’re still measuring your social media success by likes and follows, you’re missing the biggest shift in Caribbean digital marketing since smartphones arrived. The rules have changed dramatically, and most businesses haven’t caught up. The New Social Media Reality AI-powered algorithms are revolutionizing how content is discovered, forcing a shift away from vanity metrics […] October 2, 2025
Marketing The One-Minute Mandate: If You Can’t Tell Your Story in 60 Seconds, You’re Not Being Heard The digital landscape has a new universal language: short-form video. The endless scroll on Reels, TikTok, and Shorts has fundamentally rewired our attention spans. The days of leisurely five-minute brand videos are over. Today, you don’t have minutes to make an impact—you have seconds. Welcome to the one-minute mandate. This isn’t just a trend; it’s […] September 6, 2025
