To have the biggest impact on a market, local knowledge is key. This has held especially true for the team at Esirom, with their full-service digital marketing agency recognized twice for their efforts in this year’s Media Innovator awards. As the firm expands into new areas, we take a closer look in the light of their enviable success.
Multimedia Manager, Miguel Manning sets up to livestream remotely from multiple locations.
Businesses in the Jamaican market have been able to benefit from the able efforts of the team at Esirom. Under the capable leadership of Alex Morrissey, this plucky agency has gone from success to success not only encouraging the use of social media by businesses in the area, but redefining how online marketing is done.
Esirom is capable of handling a wide range of options, with a specialty in social media management. This doesn’t mean that the team can’t support businesses in a number of other ways, with brand strategy, graphic design, photography & videography, event coverage, animation, motions graphics, and online advertising all part of the company’s essential services.
The Esirom team have been proud to work alongside a variety of different clients, covering a host of different industries. With clients working in insurance, medicine, financial institutions, government bodies, cafes, convenient stores, and the entertainment industry, the team have gathered a great deal of expertise at working across different sectors with considerable success.
Recently, the team have begun to experiment in new areas, exploring the potential of livestreaming. This decision was made just before the full impact of COVID-19, and has proven to be a major success story for the firm. Clients eager to remain connected with their audiences while still socially distancing have welcomed the use of this technology with open arms. Those who have taken advantage of it work generally in government and finance, meaning that the team has been essential to ensuring that important information is received an understood by the population at large.
Multimedia Executive, Andre Lumsden operates multiple cameras wirelessly; simultaneously.
When the team begin working with a client, they undertake extensive research to ensure not only that they understand the business, but the position it holds within the market at large. This careful approach allows them to discover the most impactful way that they can improve or establish a digital presence. There is no ‘one-size-fits-all’ solution in the world of digital marketing, and the Esirom team have proven adept at customizing strategies to make a client’s budget work for them.
In the constantly evolving media landscape, Esirom has ensured its position at the forefront of the industry by continually investigating new ways of using technology and media. Not just content at being able to rejuvenate a brand, the small and specialist team of Digital & Multimedia executives is trained in customer service, crisis management, and current digital marketing strategies to ensure that the best service is received by clients. Esirom is also Facebook & Instagram Blueprint Certified – having an advanced-level proficiency with Facebook’s strategy and online advertising.
Looking ahead, the team hope to explore more opportunities that are in the same vein as their work with livestreaming. This means the progression of the agency into different sorts of media such as web series, tv-series short films, and feature films. Naturally, the future role of technology in digital marketing is incredibly exciting, and Esirom are in the right spot to be part of its continual evolution.
For many businesses throughout Jamaica, Esirom are an essential partner, ensuring that they reach as many people as possible in the modern landscape. The team’s ability to collaborate, to build and to achieve is what has brought them such success.
