Marketing Your Feed is No longer Just Yours: Why Instagram’s Repost Feature is a Revolution, Not an Update Social media platforms don’t just add buttons; they change behaviors. Instagram is no stranger to this kind of evolution. From Stories to Reels, each major update has reshaped how we connect and share. Recently, we’ve seen a pattern in their updates—from intimate “Notes” that live in your inbox to “Group Profiles” for sharing with closer […] September 6, 2025
Entertainment Esirom’s ‘Sweet Yellow Heart’ to Premiere with Special Partner Act II Esirom, the Jamaican digital consulting agency with a keen eye for compelling storytelling, is proud to announce the premiere of its short film, Sweet Yellow Heart. This poignant film, which explores themes of family, secrets, and reconciliation, is set to debut at a virtual watch party on the 31st of July 2025. In an exciting […] July 30, 2025
Foundation Esirom Foundation’s Khalia Hall Honoured with Prime Minister’s Youth Award for Environmental Protection The Esirom Foundation is exceptionally proud to announce that our Sustainability Manager, Khalia Hall, has been awarded the prestigious Prime Minister’s National Youth Award for Excellence in the category of Environmental Protection. This national honour is a testament to her visionary leadership, her ability to mobilise communities, and the profound impact she has made on […] June 21, 2025
Impact The DPA Tool We Published in 2025 Was a Learning App. It Was Never a Licence In June 2025 Esirom published a free quiz and learning centre on Jamaica’s Data Protection Act. It is not legal advice. The eight standards and the OIC’s 4% turnover fine still sit with the controller. June 6, 2025
Marketing Unleash Your Story Power: Creative Ideas to Make Your Instagram Stories Pop The polished grid of an Instagram feed is where we show our best. But Instagram Stories? That’s the playground. It’s the unfiltered, in-the-moment space for sharing the real, the funny, and the fascinating parts of your day. It’s where personality shines and true connection happens. But are you using Stories to their full potential? If […] June 6, 2025
Entertainment Reflecting on Earth Hour: Esirom Celebrates a Night of Music and Sustainability At Esirom, our commitment to sustainability is at the core of our values. That’s why we were proud to be a part of this year’s Earth Hour concert, a powerful event that brought together music and environmental consciousness. The concert, which took place on Saturday, 22nd March 2025, was not just a night of incredible […] March 23, 2025
Marketing Leveraging Meta AI on Instagram: A Guide for Businesses Meta AI on Instagram presents a transformative opportunity for both individuals and businesses to enhance engagement, creativity, and productivity. This feature, designed to integrate seamlessly into daily interactions, allows users to explore, create, and connect in novel ways. At Esirom, we recognise the potential of AI-driven tools to optimise digital strategies and foster meaningful connections. […] March 14, 2025
Marketing Understanding Instagram’s Communication Management Tools In today’s interconnected digital landscape, effective communication management is essential for maintaining a positive online experience. Instagram offers a suite of tools – Block, Mute, Restrict, and Report – that empower users to curate their interactions and safeguard their digital well-being. Understanding these tools to foster healthy online communities and protect your brand’s reputation. Key […] February 27, 2025
Marketing Instagram’s Recommendations Reset and What It Means for Users In an era of overwhelming digital content, personalisation and control are paramount. Instagram’s recent announcement of a ‘Recommendations Reset’ feature underscores the platform’s commitment to user empowerment. At Esirom, we understand the importance of curating a digital experience that aligns with individual preferences and evolving interests. This new feature provides users with a valuable tool […] February 27, 2025
Marketing Maximising Engagement: A Digital Agency’s Guide to Instagram Live In today’s dynamic digital landscape, Instagram Live stands as a powerful tool for authentic audience engagement. At Esirom, we understand the importance of leveraging real-time interactions to build meaningful connections and drive brand growth. This guide will delve into how to effectively utilise Instagram Live, transforming it from a simple broadcast into a strategic marketing […] February 27, 2025
